# Ponu

> Ponu is the AI-native operating system for fundraising: a memory of every supporter, and agents that do the work. Built in Aotearoa New Zealand on a decade of ANZ fundraising, for charities, NGOs, clubs, schools, churches and community groups. A person approves every ask for money.

CRM was built to record work. Agents do the work. Fundraising software was built around the gift; Ponu is built around the person.

## What Ponu is

- **Supporter Memory**: one record per person covering every way they show up (give, join, volunteer, attend, buy a ticket, fundraise, reply). Each fact keeps its source.
- **Agents**: an organisation hires agents by role. Each agent has the jobs that come with its role, a person it reports to, and house rules it has learned. Jobs can be switched on and off; a second agent can be added for a programme or a branch.
- **House rules**: when someone edits an agent's draft, the agent asks whether to learn the change. Rules are visible, dated, attributed and can be switched off.
- **Approval**: anything that asks for money waits for a person's yes. Routine messages such as thank-yous and receipts can earn the right to send on their own once they match what the organisation has already approved, and only if it switches that on.
- **Consent**: checked at the moment of every send and recorded against it, with a full audit trail. Designed for the NZ Privacy Act and the Australian Spam Act.

## The agents

- **Supporter Care**: thanks every gift, welcomes new people, marks milestones, sorts replies.
- **Appeals**: seasonal appeals, lapsed supporters and regular giving, with a version for each kind of supporter and a reason for everyone left out.
- **Treasurer's Assistant**: receipts, year-end statements, failed gifts, payout matching, the board report.
- **Membership Secretary**: renewals, new members, lapsed members invited back.
- **Events & Raffles**: invitations, reminders and follow-ups, raffles run end to end, peer-to-peer fundraisers.
- **Volunteer Coordinator**: recruiting, onboarding, rosters, thank-yous for every shift.
- **Grants Researcher**: finds funders that fit and drafts applications.
- **Legacy Officer**: looks after people who have left a gift in their will, privately, seen only by the person the organisation names.

Built into Ponu rather than hired: scoring and segmentation, the consent check, a receipt for every gift, data hygiene.

## Who it is for

- **Fundraising teams** at established charities and NGOs: agents take the admin so fundraisers spend their time on relationships.
- **Organisations with no fundraiser**: clubs, churches, schools and volunteer committees get the team behind their volunteers.

Ponu can be an organisation's system of record, or connect to an existing CRM and work alongside it.

## Principles

- Agents never pose as people. Everything goes out in the organisation's name, signed by the person who approved it.
- Ponu works from what supporters have actually done, never from psychological profiling.
- Supporter data belongs to the organisation.

## Company

- Built with [Vega.works](https://vega.works), an established fundraising platform for charities across Australia and New Zealand.
- Founding partners are joining ahead of launch. Pricing is announced at launch.
- Contact: [hello@ponu.ai](mailto:hello@ponu.ai)

## Pages

- [Home](https://ponu.ai/): the full overview, agents, Memory and FAQ.