— 01 Any format
Bring your data
A spreadsheet, a Mailchimp list, or an export from the CRM you're escaping. Years of messy history — or a list that's never been asked — is fine. That's the point.
AI for mission-driven organisations
Ponu runs the campaigns that grow your giving base — asking for money, time, a seat at your event, or a hand at your gala, and thanking people for all of it. Describe the campaign you need in plain language, and Ponu plans it, writes it, schedules it, and reports on it.
Founding partners shape the product & lock in founding terms
How it works
No dashboards to learn. No fields to configure. A director describes the goal the way they'd brief a colleague — and Ponu does the colleague's fortnight of work.
One plain-language sentence: the goal, the amount, the timeframe.
Your supporter history becomes segments, personalised copy, Canva assets, and a six-channel schedule.
Performance monitored, thank-yous drafted, every interaction logged to one living record.
Transcript: ponu new campaign. Brief: raise $10,000 for the winter shelter appeal, four weeks. Reading supporter history, 1,842 records. Consent checked on every record. Three segments built from giving history. Copy drafted per segment; email and SMS scheduled. Preview ready on 10 sample supporters. Awaiting your approval — nothing sends without you.
Getting started
No months-long implementation. No consultant. No data-entry weekend. Ponu works from the records you already have — messy exports included — and in the pilot we bring them across with you. Your history stays yours; nothing to rip out and replace.
— 01 Any format
A spreadsheet, a Mailchimp list, or an export from the CRM you're escaping. Years of messy history — or a list that's never been asked — is fine. That's the point.
— 02 Automatic
Names matched, duplicates merged, giving history mapped to your donor pyramid, consent checked on every record.
— 03 Reviewed together
Ponu drafts your first campaign from that history — segments, copy, schedule, and a board-ready view. In the pilot we run it alongside you, your approval at every step, until you're ready to drive it yourself.
On Blackbaud, Raiser's Edge, or Salesforce? Ponu works on top — or bring your history across. Your call.
Why Ponu exists
of nonprofit staff time is lost to administrative data hygiene across disconnected tools — directors spend Sunday evenings reconciling spreadsheets instead of building the mission.
The platform
Ponu strengthens that bond at every stage of the supporter journey — finding people, keeping them close, and meeting them wherever they already are.
Stage one Acquisition
From a one-line brief, Ponu orchestrates the full campaign — audience, content, multi-channel dispatch, live measurement, tuning, and a report your board will actually read.
From brief to liveStage two Retention
Personalised thank-yous, gift anniversaries, lapsed-donor reactivation at scale. The work every team knows they should do — finally done, every single time.
Never miss a thank-youStage three Reach
Outbound now; inbound rolling out across your channels — Ponu will read every comment and DM, think in donor-pyramid terms, and surface what matters with a drafted reply.
Every reply, readReady to run
Ponu ships with ready-made workflows for the moments every fundraising calendar shares. Pick one, brief it in a sentence, review, go.
From your existing records to a live appeal, with a matching donation page and a board-ready view.
Every gift acknowledged, personalised, and logged. Always on — and growing to thank every shift, seat, and new member too.
EOFY, Christmas, Matariki: segments, copy, assets, schedule, board-ready report.
Finds the supporters who've drifted, and writes the campaign that brings them home.
A monthly report your trustees will actually read, written from live campaign data.
More workflows arrive with each release — regular-giving upgrades, gift anniversaries, event follow-ups.
Every kind of support
Not everyone should get the same ask. A lapsed supporter might come back for an event before they give again; a regular volunteer might be your next regular giver. Ponu’s campaign table shows you exactly who’s being asked for what — and why — before anything sends.
Appeals, regular giving, upgrades — the asks you already run, sharper.
Ask for hours the way you ask for dollars — matched to skills and distance.
Fill the room: invitations that go to the people who actually come.
Fun runs, working bees, street collections — participation is support too.
Raffles and event tickets, run end-to-end — very us, very ANZ.
An invitation to belong — membership as an ask, on your existing systems.
On the roadmap: Ponu suggests the right ask automatically, from what each supporter has actually done — never from creepy profiling. And by design, supporters are never over-asked: thank-yous outnumber asks, and the engine tracks ask pressure across every campaign — something no spreadsheet or blast tool can see.
Why it compounds
Most tools scatter your supporter story across six inboxes and a spreadsheet. Ponu writes everything back to a single record — so every campaign starts smarter than the last.
Outbound and inbound, across every channel, logged to the supporter record automatically. Your donor pyramid stays live, not reconciled on Sunday nights.
Donor cycles, appeal sequences, bequest conversations, the pyramid. Ponu turns the history in your records into the next right campaign — built by fundraisers, for fundraisers, not retrofitted from a sales pipeline.
Every campaign pauses for your approval before anything sends. Ponu proposes; you decide. The autonomy grows as the trust does.
A question in your Instagram comments might be your next major donor. Ponu reads inbound across six channels, thinks in donor-pyramid terms, and surfaces what matters with a drafted reply.
Not a roadmap pitch
Ponu is built on the domain knowledge of Vega.works — an established nonprofit platform with paying customers across Australia and New Zealand. A decade of knowing exactly how community fundraising works — the data model, the compliance, the donor pyramid — is built into Ponu from day one. We didn't guess the sector. We already know it.
Consent-checked before every send. NZ Privacy Act and Australian Spam Act compliance built in — not bolted on.
Questions, answered
No. Ponu works from whatever you have — a spreadsheet, a Mailchimp list, or an export from your current system. If you're on Blackbaud, Raiser's Edge, or Salesforce, Ponu works on top of it; if you'd rather bring your history across, we do that with you in the pilot. There's no months-long migration project, and your data stays yours.
You describe a campaign in a plain-language sentence — the goal, the amount, the timeframe. Ponu turns your supporter history into segments, writes personalised copy for each one, generates the assets, schedules everything across email, SMS, WhatsApp, and your social channels, and reports on the results in a format your board will actually read.
It also handles the work that usually slips: every gift thanked, every interaction logged back to one supporter record.
No. Every campaign pauses for your review before anything goes out — you see exactly who's being contacted, with what message, and why. Ponu proposes; you decide. Autonomy only grows as your trust does, and always at your pace.
Consent is checked on every record before every send — it's built into the engine, not bolted on. Ponu is designed for NZ Privacy Act and Australian Spam Act compliance, keeps a full audit trail of every send and every consent change, and never builds psychological profiles of individuals. Your supporter data belongs to your organisation.
Full pricing is announced at launch. Pilot partners join ahead of launch, shape the product, and lock in founding terms — if you want to be one of the first ten, email hello@ponu.ai.
Nonprofits, charities, and community clubs across Australia and New Zealand — especially small teams sitting on a supporter list that deserves more than they have time to give it. Phase 1 pilots begin with a small founding cohort — email hello@ponu.ai to join the list.
We're onboarding a small pilot cohort of nonprofits, charities, and clubs ahead of launch. Pilot partners shape the product and lock in founding terms.
Join the pilot — hello@ponu.ai→Founding partners lock in preferential terms · full pricing announced at launch
Ponu — the bond between a community and its cause.